Sports fans visit American Arenas® to research upcoming games, compare events, explore venues, and plan live experiences. This creates valuable opportunities for sportsbooks to reach users during key decision-making moments.
Sports Betting Advertising
Reach sports fans actively researching games, tickets, venues, and live events across North America through the American Arenas® network.
Reach Sports Fans Ready to Engage
American Arenas® helps sportsbooks, betting operators, and gaming brands reach sports fans actively following games, schedules, tickets, venues, and major sporting events across North America.
Why Sportsbooks Advertise With American Arenas®
Sports Audience Distribution & Network Statistics
Connect with highly engaged sports fans following professional leagues, championship events, and major sporting competitions.
Estimated Sports Audience Breakdown Based on Ticket Sales Activity
| Category | Monthly Audience | Annual Audience | Share |
|---|---|---|---|
| 🤠 Rodeo | 84.6K+ | 1.02M+ | 28.2% |
| ⚾ Baseball | 74.1K+ | 889K+ | 24.7% |
| 🏀 Basketball | 50.1K+ | 601K+ | 16.7% |
| 🏁 Racing | 33.6K+ | 403K+ | 11.2% |
| 🏒 Hockey | 24.9K+ | 299K+ | 8.3% |
| ⚽ Soccer | 10.5K+ | 126K+ | 3.5% |
| 🏟️ Other Sports | 22.2K+ | 266K+ | 7.4% |
| Total Sports Audience | 300K+ | 3.6M+ | 100% |
Audience estimates are based on approximately 300K monthly sports visitors and 3.6M annual sports visitors across the American Arenas® network.
Available Advertising Placements
Header Partner Placement
Premium visibility above event schedules and ticket listings.
Event Schedule Placement
Integrated sponsorship placements within event schedules.
Category Sponsorship
Exclusive visibility within sports-specific sections and event categories.
Sports Betting Advertising Opportunities
Advertising solutions designed for sportsbooks, betting apps, fantasy sports platforms, and gaming brands.
Available Advertising Placements
Premium placements integrated within event schedules, ticket listings, and sports-focused experiences.
Sports Advertising Categories
Target fans of specific leagues, sports, teams, and event categories across the network.
Advertising & Sponsorship Packages
Flexible partnership opportunities tailored to campaign goals, audience targeting, and brand visibility.
Why Sportsbooks Choose American Arenas®
Reach high-intent sports audiences during key decision-making moments throughout the event journey.
Request the Media Kit
Learn more about audience demographics, advertising placements, sponsorship packages, and partnership opportunities.
Sports Betting Advertising FAQ
Answers to common questions about sportsbook advertising, sponsorships, audience targeting, and placements.
What audience can sports betting brands reach?
Sports fans, event attendees, ticket buyers, and users actively following professional and college sports.
Which sports categories are available?
NFL, NBA, NHL, MLB, UFC, boxing, wrestling, motorsports, rodeo, and additional sports categories.
What advertising placements are available?
Header placements, schedule integrations, category sponsorships, and custom advertising programs.
Can campaigns target specific sports?
Yes. Campaigns can focus on individual leagues, sports categories, teams, cities, and events.
Are exclusive sponsorships available?
Yes. Select sports categories and placements may be offered on an exclusive basis.
How do I request pricing and availability?
Contact American Arenas® to receive the latest media kit, audience statistics, placement inventory, and sponsorship opportunities.