NOW Arena Best Seats
Find the best seats, views, and ticket options for your next event.
- 5401 Trillium Boulevard, Hoffman Estates, IL 60179
- Capacity: 11,800
Best seats depend on the event type. For concerts, the lower-bowl center sections usually offer the best overall view. For basketball, the lower-bowl center-court or mid-level seats are best. For hockey, center-ice sections provide the clearest full-rink view, while lower-bowl seats offer the most immersive experience.
- Updated: November 14, 2026
- 30 Upcoming Events
- $8 Tickets From
- Sports Arena Venue Type
- 2026–2027 Current Schedule
- Next Event Starts In:
- Windy City Bulls vs. Grand Rapids Gold
- Nov 14 · 6:00 PM · Hoffman Estates, IL
- View tickets · From $10
NOW Arena Seating Maps
Best Seats & Seating Guide at NOW Arena
Best Seats at NOW Arena by Event Type
Best Seats for Concerts
- Lower bowl near center stage → best overall view
- Floor seats → immersive but limited visibility
- Side lower sections → good value and angle
- Upper-level center → full view at lower cost
Best Seats for Basketball Games
- Center court sections in the lower bowl provide the most balanced view
- Mid-level seating offers a wider perspective of the game
- Courtside seats provide premium proximity but at a higher cost
Best Seats for Hockey Games
- Center ice sections offer the best visibility of the full rink
- Lower bowl seats provide the most immersive experience
- Higher sections offer better full-ice perspective for strategy viewing
Seating Levels at NOW Arena
Lower Bowl (100 Level)
- Closest to the action
- Best for concerts and premium experience
- Higher ticket prices
- Most immersive seating with the best proximity to the stage or court
Club & Premium Seating
- Enhanced comfort and amenities
- Access to lounges and premium services
- Ideal for VIP experience
Upper Level (300 Level)
- Most affordable seating
- Full view of the venue
- Best for budget-conscious visitors
Best Seat Comparison at NOW Arena
Compare the best seats at NOW Arena by price, view, and experience to choose the right section for concerts and events.
Choosing the best seats at NOW Arena depends on your budget and the type of event. Some sections offer the best overall experience, while others provide better value or premium comfort. The table below compares seating options to help you decide quickly.
For most events at NOW Arena, lower bowl center sections provide the best overall experience, while upper-level seats offer the best value. Premium and VIP seating delivers the closest views and added comfort, while some side or obstructed sections may offer lower prices but reduced visibility.
Frequently Asked Questions
What are the best seats at NOW Arena?
If you’ve never been, don’t overthink it — center sections usually win. Lower bowl for games feels great, but for concerts a little higher up can actually look better. Too close isn’t always better here.
Are floor seats worth it for concerts?
Sometimes yes, sometimes not. If you’re right near the stage, it’s awesome. If you’re a bit back, you might just be staring at people’s heads the whole time. That’s why a lot of people skip floor and go one level up.
Where should I sit for a good view without overspending?
Middle sections, a few rows up. That’s usually the sweet spot. You’re not paying top prices, but you still see everything clearly without weird angles.
What are the cheapest seats like?
Upper level, usually. They’re higher, obviously, but most arenas are built so you can still follow the action. Totally fine if you just want to be there and not spend a ton.
Any seats I should avoid?
Yeah — sharp side angles, anything behind the stage, or “limited view” sections. Those can be hit or miss, and sometimes just not worth the discount.
Do seats feel different depending on the event?
100%. A basketball game, concert, and comedy show all hit different. Same seat can feel great one night and just okay the next depending on setup.
NOW Arena Schedule 2026-2027
Browse the complete schedule of upcoming sporting events and concerts.- Nov 14, 2026, 6:00 PM Sat — BASKETBALL, Weekend Event: Windy City Bulls vs. Grand Rapids Gold at NOW Arena • 11800 seats,
5401 Trillium Boulevard, Hoffman Estates, IL 60179, US. From $10, Avg. price ~ $49, Tickets Available: 841. Select Seats - Nov 15, 2026, 4:00 PM Sun — BASKETBALL, Best Value, Weekend Event: Windy City Bulls vs. Wisconsin Herd at NOW Arena • 11800 seats, 5401 Trillium Boulevard, Hoffman Estates, IL 60179, US. From $8, Avg. price ~ $62, Tickets Available: 1011. Select Seats
- Nov 22, 2026, 12:00 PM Sun — College (Div I-A and Div I-AA) BASKETBALL, Weekend Event: Windy City Shootout at NOW Arena • 11800 seats, 5401 Trillium Boulevard, Hoffman Estates, IL 60179, US. From $35, Avg. price ~ $52, Tickets Available: 2023. Select Seats
- Nov 28, 2026, 7:00 PM Sat — WRESTLING, High Demand, Weekend Event: RAF - Real American Freestyle 15 at NOW Arena • 11800 seats, 5401 Trillium Boulevard, Hoffman Estates, IL 60179, US. From $61, Avg. price ~ $297, Tickets Available: 1583. Select Seats
- Dec 04, 2026, 8:00 PM Fri — BASKETBALL: Windy City Bulls vs. Iowa Wolves at NOW Arena • 11800 seats, 5401 Trillium Boulevard, Hoffman Estates, IL 60179, US. From $19, Avg. price ~ $63, Tickets Available: 1499. Select Seats
- Dec 06, 2026, 3:00 PM Sun — BASKETBALL, Weekend Event: Windy City Bulls vs. Iowa Wolves at NOW Arena • 11800 seats, 5401 Trillium Boulevard, Hoffman Estates, IL 60179, US. From $17, Avg. price ~ $68, Tickets Available: 771. Select Seats
- Dec 11, 2026, 7:00 PM Fri — ALTERNATIVE: For King and Country at NOW Arena • 11800 seats, 5401 Trillium Boulevard, Hoffman Estates, IL 60179, US. From $45, Avg. price ~ $137, Tickets Available: 7829, VIP Packages. Select Seats
- Jan 08, 2027, 8:00 PM Fri — BASKETBALL: Windy City Bulls vs. Osceola Magic at NOW Arena • 11800 seats, 5401 Trillium Boulevard, Hoffman Estates, IL 60179, US. From $13, Avg. price ~ $35, Tickets Available: 888. Select Seats
- Jan 09, 2027, 8:00 PM Sat — BASKETBALL, Weekend Event: Windy City Bulls vs. Osceola Magic at NOW Arena • 11800 seats, 5401 Trillium Boulevard, Hoffman Estates, IL 60179, US. From $14, Avg. price ~ $39, Tickets Available: 968. Select Seats
- Jan 14, 2027, 8:00 PM Thu — BASKETBALL: Windy City Bulls vs. Raptors 905 at NOW Arena • 11800 seats, 5401 Trillium Boulevard, Hoffman Estates, IL 60179, US. From $12, Avg. price ~ $51, Tickets Available: 1547. Select Seats